Project Overview
Cladsi is an e-commerce furniture business targeting customers across Pakistan. The project focused on building its website from scratch and establishing an organic search foundation.
Devomarks handled the website design, WordPress development, and SEO implementation. The objective was to create a better website experience and attract relevant organic traffic.
The project combined website structure, user experience, technical improvements, and search optimization to support Cladsi’s online business goals.
The Challenge
When the project began, Cladsi needed a website that could support its e-commerce business and attract organic visitors. The initial website requirements included several design, user experience, development, and SEO considerations.
User Interface and Experience Issues
The existing design direction and layouts needed improvement. UI/UX errors, alignment problems, and layout inconsistencies affected the website’s presentation.
The website needed a more organized structure for visitors navigating its homepage and product categories.
Website Development Issues
The website also had development-related issues, including page speed and layout alignment problems. These issues required attention as part of the website development and improvement process.
Organic Search Visibility
Cladsi’s business goal was to attract relevant visitors through organic search and encourage potential customers to contact the business.
The project required SEO implementation across on-page optimization, technical improvements, keyword research, and off-page activities.
The Solution
Devomarks handled the website design, development, and SEO work as part of the same project.
1. Website Design and UI/UX Improvements
The website was redesigned to address the identified layout and user experience issues. The work included improvements to the website’s visual presentation and layout structure.
The homepage, parent categories, and child categories formed part of the website’s structure.
2. WordPress Website Development
Cladsi’s website was developed on WordPress. Development work addressed identified website issues, including page speed and alignment problems. The implementation also covered the website’s required structure and functionality.
Development work delivered:
- WordPress website development.
- Implementation of the homepage and category structure.
- Resolution of identified layout and alignment issues.
- Page speed improvements.
3. SEO Strategy and Implementation
SEO was an integral part of the project, with the objective of attracting relevant organic traffic from searches related to Cladsi’s business.
Keyword Research
Keyword research was conducted to inform the website’s SEO strategy.
On-Page SEO
The on-page optimization work included:
- Title tag optimization.
- Meta description optimization.
- Content optimization.
- Internal linking.
- Image optimization.
These activities supported the website’s content and page-level search optimization.
Technical SEO
Technical issues identified during the project were addressed as part of the broader SEO work.
Off-Page SEO
Off-page activities included relevant backlink acquisition and business listings.
The Results
The project combined website redesign, WordPress development, and SEO implementation to support Cladsi’s organic growth objectives.
The intended customer journey was to attract relevant visitors through search and make it easier for potential customers to contact the business through WhatsApp or phone.
Google Search Console Results
Google Analytics 4 Results
Business Inquiry Journey
The website was intended to help potential customers discover Cladsi’s products and contact the business through WhatsApp or phone. Closing inquiries and converting them into orders remained the business owner’s responsibility.
Project Summary
The Cladsi project brought website design, WordPress development, and SEO implementation together under one project.
The work addressed identified UI/UX, layout, development, and page speed issues while implementing on-page and off-page SEO activities.
