Project Overview
Gahanna Cinnamon Swirls is a small-batch microbakery in Gahanna, Ohio. The business offers handcrafted cinnamon rolls, seasonal flavors, weekly preorders and custom orders.
The project focused on creating a clear, user-friendly website to present the bakery’s products and make ordering information easier to access. The website brings product details, preorder guidance, pickup information and the brand story together in one place.
About the Client
Gahanna Cinnamon Swirls creates handcrafted cinnamon rolls in small batches. Its offerings include Classic Swirls, seasonal flavors, Mini Swirls, Swirl Cakes and custom or bulk orders. Founded by Savannah Lewie, the business serves local customers through weekly preorders and pickup.
With seasonal products and changing availability, the business needs a website that communicates its offerings clearly. Customers need to understand what is available and how to place and collect an order.
The Challenge
A bakery website needs to do more than display attractive product images. It must help customers find relevant information and understand the ordering process. The project centred on several practical requirements:
- Present the bakery’s products in an organised, appealing format.
- Make weekly preorder information easy to find.
- Give seasonal flavors a clear place on the website.
- Explain product details, ingredients and ordering requirements.
- Make pickup information accessible before customers order.
- Provide a mobile-friendly browsing experience.
- Present custom and bulk-order options clearly.
- Communicate the bakery’s identity and local story.
The main design challenge was to balance the bakery’s handmade character with a practical customer journey.
Project Goals
- Improve the presentation of products and seasonal flavors.
- Organise preorder and pickup information.
- Make important customer information easier to access.
- Provide a clear path for custom and bulk-order enquiries.
- Present the bakery’s story and offerings consistently.
- Establish a flexible website structure for changing products.
The Solution
The website was planned around the information customers need when choosing products from a local bakery. Product discovery, ordering guidance and practical details were brought into a connected experience.
1. Organised Product Presentation
The website showcases the bakery’s core products, seasonal flavors and other offerings through visual content, giving customers a central place to explore the available products before reviewing the relevant ordering information.
2. A Clearer Weekly Preorder Experience
Weekly preorders are an important part of the bakery’s business model. The website provides a central place for customers to access product and preorder information — particularly relevant when product availability changes from week to week.
3. Seasonal Flavor Presentation
The website provides space to present limited-time flavors alongside the core product range, such as Caramel Apple, Pumpkin Spice, Maple Pecan, Biscoff Cookie Butter, Strawberry Shortcake and Birthday Cake.
4. Mobile-Friendly Website Experience
The website was designed to support browsing across mobile and desktop screens. Clear navigation and an organised page structure help customers move between product information and ordering guidance.
5. Accessible Ordering and Pickup Information
The website brings together relevant information about ordering, pickup, products, ingredients and frequently asked questions, giving customers a central reference point when preparing to place an order.
6. Custom and Bulk-Order Enquiries
Mini Swirls, Swirl Cakes and custom or bulk-order requests get a separate route, distinguishing larger enquiries from the regular weekly preorder journey.
7. Local Brand Story and Trust Information
The founder story, customer testimonials, media mentions and local identity help visitors understand the brand, including the partnership with SGT Coffee Co. at The Well in Gahanna.
The Results
The completed website provides Gahanna Cinnamon Swirls with a structured digital platform for presenting its products and communicating ordering information. The documented project deliverables include:
- An organised online presentation of the bakery’s products.
- A central place for weekly preorder information.
- Dedicated visibility for seasonal flavors.
- A mobile-friendly website experience.
- Accessible product, ordering and pickup information.
- A separate path for custom and bulk-order enquiries.
- A structured presentation of the bakery’s story and brand information.
Project Services
- Website strategy and structure
- User experience planning
- Website design
- Responsive web development
- Product and seasonal flavor presentation
- Weekly preorder information
- Custom and bulk-order enquiry pathways
- Ordering and pickup information architecture
- FAQ and customer-information structure
- Brand story and trust-information presentation
